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Product Concept GroupStart a project

THE SCIENCE OF WHAT'S NEXT

Good ideas.
Extraordinary
products.

Product development, ingredient sourcing, portfolio management
and contract research for direct-selling and e-commerce brands.

SCIENCE-LED. COMMERCIALLY MINDED.Scroll to discover ↓
1,500+product engagements
Since 2011team experience across consumer products
Explore selected experience

These references relate to products developed by our team, not endorsements of PCG by the publications, creators or events shown. Client identities remain confidential.

YOUR NEXT CHAPTER STARTS HERE

Not just another product.
A reason to choose yours.

In a crowded market, the difference is in the details. We connect formulation science, original delivery systems, and commercial thinking to give your next product a meaningful edge.

SAME SKU. SAME EXACT FORMULA.

What could a sourcing review save?

8.31%Average total PO savings · clients under $50M annual revenue
5.09%Average total PO savings · clients over $50M annual revenue
3.87%Average same-vendor savings · across company sizes

PCG-reported results across over 200 sampled engagements. The averages above exclude protein products (2.51% average) and glass bottles (1.92% average). Past performance is no guarantee of future results.

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SELECTED TEAM EXPERIENCE

Proven thinking.
Discreet partnerships.

Over 1,500 product engagements since 2011.
The examples below are selected highlights of our team’s work in nutrition, skincare and ingredient innovation. Client identities stay confidential.

WEIGHT MANAGEMENT

Award-winning weight-management product

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PROBIOTICS

Award-winning probiotic stick pack

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INGREDIENT INNOVATION

Bioavailability-enhancement ingredient

Explore the experience ↗
Explore experience areas ↗

FORMATS WE WORK IN

Now working in
jellies and gummies.

Choose the experience.
Develop the format.

Jellies, gummies, liquids, sachets, powders, capsules, tablets, softgels, bars and skincare—developed around the way your customer will use them.

Amber gummies, a cut gel interior and an unbranded jelly stick pack.

Jellies & gummies

Jelly stick packs, Single-serve jelly cups, Squeezable jellies, Pectin gummies, Gelatin gummies, Soft chews, Lozenges & pastilles.

Pale amber beverage, liquid sample bottle and unbranded sachet.

Liquids & liquid sachets

Hot-fill liquids, Cold-fill liquids, Aseptic liquids, Ready-to-drink beverages, Concentrates & drink shots, Liquid sachets & stick packs, Oral drops, Emulsions & suspensions.

Fine formulation powders, a sample scoop and an opened stick pack.

Powders & granules

Bulk & tub powders, Powder stick packs, Single-serve sachets, Drink mixes, Direct-to-mouth powders, Granules & agglomerated powders.

Hard-shell capsules, amber softgels and tablets in a format study.

Capsules, tablets & softgels

Hard-shell capsules, Plant-based capsules, Tablets, Chewable tablets, Effervescent tablets, Softgels.

A nutrition bar and bite with visible crisp inclusions in cross-section.

Bars & functional foods

Extruded bars, Cold-formed bars, Baked bars, Layered or coated bars, Protein & nutrition bites, Functional confectionery.

Cream, clear gel and amber serum in a topical formulation study.

Skincare & topical formats

Sheet masks, Creams & lotions, Serums, Topical gels, Balms, Facial & body oils, Toners & essences, Cleansers, washes & foams.

Concept visualizations of product formats; not client products.

Explore all 41 product formats ↗
Explore formulation specialties

SPECIFIC PRODUCTS. DISTINCT DEVELOPMENT PATHS.

Find your formulation starting point.

Performance

Pre-workout formulation

Build the experience behind the workout.

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Delivery systems

Liposomal formulation

Make the delivery system earn its place.

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Daily nutrition

Greens powder formulation

A daily ritual worth repeating.

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Explore all 15 formulation specialties ↗
Explore delivery-system innovation

THE DIFFERENCE IS IN THE DELIVERY

Rethink the format.
Expand the possibility.

A compelling product is more than its ingredient list.
Explore where science meets the everyday experience.

Conceptual exploded capsule with powder granules and an intact softgel.CONCEPTUAL FORMAT STUDY

BEYOND THE EXPECTED

A new way to
experience wellness.

Novel delivery systems can turn a familiar ingredient into a distinctly different experience. We explore formats around your consumer, your formulation, and your commercial goals.

Format explorationSensory experienceEveryday convenience
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ONE PARTNER. THE WHOLE PICTURE.

From “what if”
to what's next.

Scientific ambition meets commercial discipline.
We connect the decisions that move a product forward.

01Find the opportunity +

Define the customer, the unmet need, and the business case. Create a focused product brief and portfolio roadmap before development begins.

02Develop the difference +

Explore ingredients, delivery formats, and raw materials. Translate the brief into formulations and prototypes with a clear reason to exist.

03Build the evidence +

Identify the research questions, appropriate study design, and endpoints. Evaluate the formulation against defined goals rather than assumed outcomes.

04Connect to production +

Coordinate sourcing, manufacturing fit, and the development handoff with a contract development and manufacturing organization (CDMO).

05Manage what comes next +

Keep the portfolio moving with lifecycle planning, product improvements, and a disciplined pipeline of new opportunities.

Contract research: build the evidence

CONTRACT RESEARCH ORGANIZATION

More than a story.
A basis for belief.

Research should answer a useful question. Our contract research engagements bring structure to product evaluation, from the initial research brief through study coordination and interpretation.

Each engagement is scoped to the study design, endpoints, and project requirements, with pricing aligned to market rates. Research is quoted separately from product development.

Discuss a research brief ↗
Proprietary ingredients for direct-selling brands

FOR DIRECT-SELLING COMPANIES

A proprietary ingredient.
A story built to belong to you.

Connect ingredient innovation, novel delivery, substantiation and branding in a program designed for long-term brand ownership.

Explore the proprietary ingredient program ↗

Find the right starting point for sourcing.

Find your next ingredient supplier or manufacturing partner.

Search 5,646 vendors ↗

PCG FORMULA STUDIO

Explore ingredients.
Shape your next product.

Bring ingredient discovery, supplier research and your product concept into one development conversation.

Explore Formula Studio ↗

BUILT AROUND YOUR BUSINESS

Aligned ambition.
A clear engagement model.

Select your annual revenue to explore how we work together.

PERSPECTIVES THAT MOVE BUSINESS FORWARD

The next opportunity.
Seen from a different angle.

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MAKE THE NEXT DECISION WITH CONFIDENCE

Practical resources for your product brief.

THE NEXT GREAT PRODUCT STARTS WITH A CONVERSATION

What will we
create together?

Start a conversation ↗
Plan your first conversation

FROM INTEREST TO A CLEAR NEXT STEP

Have a launch
date in mind?

Work back from it. Formulation, testing, packaging and manufacturing each need a place in your plan.

  1. 01Tell us what you want to build.
  2. 02Discuss feasibility and priorities.
  3. 03Agree the scope before work begins.
Build your project brief See engagement terms

Your ambition. Our next development challenge.

Discuss your product ↗
More ways to get started

EXPLORE OUR EXPERTISE

Find the right starting point.

Explore our services, delivery-system approach and engagement terms.

Explore all services ↗

YOUR NEXT PRODUCT STARTS HERE

Make the next
move a clear one.

Three starting points for a better conversation. No contact details needed until the next step.

Timing is a planning input, not a delivery commitment. We’ll discuss feasibility and scope together.