PCG PERSPECTIVES
Ideas for the
next advantage.
Research-informed perspectives for people building the next generation of wellness products.
20 perspectives · September 2026
Our editorial approach ↗What TikTok’s 2026 signals mean for your next product brief
Translate discovery, authenticity, and value into product decisions—not a race to copy a hashtag.
Read perspective ↗Social commerceDiscovery gets the first order. Product design earns the second.
A repeat-purchase framework for wellness brands building beyond the first viral moment.
Read perspective ↗Social commerceBuild creator-ready products without designing for gimmicks
Use honest demonstrations, consistent samples, and clear boundaries to strengthen creator partnerships.
Read perspective ↗Social commerceViral trend or durable demand? A product investment filter
A practical scorecard for deciding which consumer signals deserve R&D investment.
Read perspective ↗Market intelligenceE-commerce is growing. Your portfolio still needs discipline.
What the latest US retail data can—and cannot—tell a wellness product team.
Read perspective ↗Market intelligenceFunctional nutrition: start with the occasion, not the ingredient
How to turn broad wellness interest into a focused food or supplement concept.
Read perspective ↗Market intelligenceHealthy aging needs a specific product strategy
Replace a broad longevity promise with a precise audience, use case, and evidence plan.
Read perspective ↗Market intelligenceBeauty from within: connect the story to the product
A development framework for ingestible beauty concepts that need more than attractive positioning.
Read perspective ↗Product innovationCapsule, powder, liquid, or chew? Choose the format that fits
A decision framework that balances dose, experience, stability, and commercial constraints.
Read perspective ↗Product innovationEnhanced absorption: an evidence question, not a design label
How to frame a delivery-system comparison before putting an absorption claim on a product.
Read perspective ↗Product innovationBefore you choose a liposomal format, ask these development questions
A practical brief for evaluating a delivery technology without assuming a universal performance advantage.
Read perspective ↗Product innovationA better probiotic brief starts with specificity
Keep organism identity, product conditions, and the research question connected from the outset.
Read perspective ↗Sourcing & scaleIngredient sourcing: the questions behind a competitive quote
Compare specifications, documentation, and supply assumptions before comparing price alone.
Read perspective ↗Sourcing & scaleNovel ingredients: move from interesting to developable
A stage-gate approach to raw ingredient and material development.
Read perspective ↗Sourcing & scaleChoosing a CDMO: fit matters more than a factory tour
Compare manufacturing partners against the actual product, handoff, and operating requirements.
Read perspective ↗Research & evidenceWrite the research question before requesting the CRO quote
A clearer study brief produces more comparable proposals and more useful research.
Read perspective ↗Research & evidencePilot study or claim-support program? Know what you are buying
Distinguish early learning from the evidence needed for a commercial statement.
Read perspective ↗Portfolio strategyYour next launch should earn its place in the portfolio
A stage-gate framework for balancing new concepts, existing products, and limited development resources.
Read perspective ↗Portfolio strategyA product story the field can repeat accurately
Connect formulation decisions to a clear explanation without letting the message expand in the telling.
Read perspective ↗Sourcing & scaleTurn an ingredient trade show into a product development advantage
A meeting plan for leaving SupplySide with decisions, not just samples.
Read perspective ↗MAKE THE NEXT DECISION WITH CONFIDENCE
Practical resources for your product brief.
FROM INTEREST TO A CLEAR NEXT STEP
Have a launch
date in mind?
Work back from it. Formulation, testing, packaging and manufacturing each need a place in your plan.
- 01Tell us what you want to build.
- 02Discuss feasibility and priorities.
- 03Agree the scope before work begins.